You can do this by making guest posts on high-authority sites or paying someone to do this for you. However, this only works if the content gets categorized as high quality and relevant to your niche. By following the steps I’ve outlined in this On Page SEO checklist, you’ll be able to move the needle of your core landing pages and blog posts too.
- Instead of burying this fact deep in the post, we highlighted it in the very first paragraph.
- However, tags are useful for categorizing blog posts – so if you blog about a range of topics, this isn’t an ideal solution.
- Of course, you won’t be able to manage everything using only Google Analytics.
- For instance, a B2B marketing firm may update their keyword strategy to align with emerging industry terminologies and client pain points.
The biggest thing to remember with headings is to make sure they’re descriptive. A reader should be able to get the gist of the page just by skimming the headings. No, Google has stated that social media signals do not impact website page rankings. Some marketers disagree, citing a correlation between high social shares, for example, and high rankings.
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This significantly impacts both user satisfaction and search engine rankings. On-page SEO (aka on-site SEO) is the process of optimizing the content of a webpage for higher rankings in the SERPs. Also known as a meta title, this is the headline of a page that appears on SERPs and one of the main things that audiences will see when browsing. It’s a good practice to include a relevant keyword here if it fits naturally.
Here’s a list of the 12 important on-page SEO factors that have a direct or indirect influence on the success of your website. On-page SEO refers to the optimization of website structure and content – anything that is on the page (as opposed to off-page SEO). Before we dive into the specifics of on-page optimization, let’s answer some basic questions you might have when starting with SEO. Unlock BHS Links the power of advanced SEO tools and data-driven insights.
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Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors. It’s a foundational SEO strategy and an excellent place for beginners to practice SEO. On-page SEO focuses on optimizing visible page elements like content, images, and meta tags to improve user engagement and relevance. Technical SEO involves backend elements such as site architecture, SSL certificates, and XML sitemaps that help search engines crawl and index a website more effectively. Since these improvements occur only on your own website, they’re typically entirely within your (and your team’s) control, and don’t require coordination with other businesses.
Instead of the word count, you should focus on serving the best answer. Let’s say you have an SEO blog and your focus keyword for a new post is “SEO Audit ”. And in this section, we dig deeper to show you the exact steps to creating the type of content that ranks in 2020 (and beyond). It’s things like the technical set-up, your code quality, and user-friendliness. The most crucial thing to remember is that on-page SEO involves elements you can control and change.
This is important for rankings and ensuring higher click-thru rates from the organic search results. The most important thing is that you don’t show any popup/lightbox on mobile that stops people from being able to read or scroll through your content. Using the Page Experience Report is like looking at your site’s user experience through Google’s eyes.
Social media sharing can drive people to your website, but you can’t influence the process. It boosts time spent on your site and creates repeat visitors who come back to look at your content again. Once you have your keywords selected, integrate them into your page. It helps to place your keyword within the first 100 words of your text, as it will help you rank better in the search results. These keywords are better for your campaign because they drive more valuable leads. Short-tail keywords, which only contain one or two words, have a lot of competition and presents ranking challenges.
